Video is by far the most powerful medium to tell a story. Statistics show that the mixture of animation synchronized with an audio track, and integrated with live action video is far more engaging, dramatic and memorable to your audience than any other marketing medium.
- According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. When a video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer, 2012)
- Mediapost reports that product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 holiday season. (MediaPost, 2012)
- According to Retail Touchpoints, the Step2 Company found that shoppers who viewed video were 174% more likely to purchase than viewers who did not. (Retail Touchpoints Channel Innovation Awards, 2012)
Please select from the links below to preview several of my video animation projects.