Corporate communications begins with the discovery process. It’s vital to understand the client’s needs – and more importantly, who their audience is prior to developing a solid marketing strategy.
Regardless if the core audience is “business-to-business” (B2B), or “business-to-consumer” (B2C), the marketing strategy may be similar – but the focus of the communications, and often the delivery can be vastly different.
Because B2B customers generally order large/bulk quantities from a single source, the relationship is often established with direct contact with the purchaser. Direct Mail, email blasts and strategic online advertising (which can be tracked and analyzed) are generally the best strategy to nurture a client relationship.
By contrast, B2C corporate communications generally involve more broad-based marketing such as: publication ads, TV advertising, and web marketing – which is funneled to specific landing pages for more targeted conversions.
Below are just a few of the successful corporate branding and communications programs I’ve created for a wide range of clients.