Ticona Plastics E-Campaigns
When Ticona Plastics wanted to grow their business, I was selected to lead the charge in developing an online marketing program that was not only distributed across a wide range of online publications, but all data was tracked, analyzed and adjusted for optimal reach and conversions.
The banner ads below represent just a few of the concepts for their wide range of resins and engineering polymers. Each ad was linked to a landing page which offered a free whitepaper or tech sheet for prospective customers to download. In exchange for the free document, they provided their contact information, which was used to target them for future mailings and contact based on their specific interest.
Because of the trackable statistics, my online marketing efforts became the cornerstone of their branding and marketing strategies across all of their other mediums. All video promotions, literature and print ads were funneled through the website landing pages I developed, as well as all of the online banner ad animations an marketing tools I created for teh program. These combined efforts grew the business substantially, and they were eventually absorbed by a much larger European Corporation: Celanese.
