GE FlexEfficiency Marketing Package

When GE Energy developed a breakthrough in flexible energy production, they new they had something that was going to revolutionize the energy industry. By using a combined cycle technology, their new technology would provide extremely high efficiency by allowing a seamless transfer of energy (between gas turbine, wind, coal, hydro). This was a major breakthrough which would deliver energy from the most efficient sources available.

Corporate Communications

GE wanted an equally big announcement, and the corporate marketing package had to be equally impressive. The branded packaging included a “teaser” mailer to select clients with custom, round accordion-fold brochure that fit with a slinky.

Direct Mail Marketing

The follow-up mailer included a customized “pull-out” package with a thumb drive containing an interactive presentation that promoted and explained the technology. The presentation was fully interactive, with a sleek, modern design.

Electronic Mailing

The final component to the marketing campaign was an electronic mailing to potential clients to invite them to their location the world’s largest energy conference for demonstrations and presentations to learn more.

A Global Audience

The entire marketing campaign was a huge success – each unit sells for several million dollars, and the marketing communications package generated a great deal of interest from energy companies around the globe.

GE FlexEfficiency