Portfolio Archives: E-Marketing

Ticona Plastics E-Campaigns

Ticona Plastics E-Campaigns When Ticona Plastics wanted to grow their business, I was selected to lead the charge in developing an online marketing program that was not only distributed across a wide range of online publications, but all data was tracked, analyzed and adjusted for optimal reach and conversions. The banner ads below represent just…

Rennselaer Entrepreneurship E-newsletter

Rensselaer Entrepreneurship E-News Rensselaer is renowned for it's academic programs, and it's encouragement of entrepreneurship for it's students and instructors. To help foster this, they developed an Entrepreneurship program, and began distributing a monthly newsletter to it's members to keep them updated on events, news items, seminars and other updates to help encourage and foster…

Siena College Holiday Fund Raiser

Siena College Annual Fundraiser and Holiday Greeting from the President Each year Siena College provides scholarships to help those who would otherwise not be able to afford tuition, to enjoy the Siena College experience. To promote the program, their marketing communications team wanted to incorporate the President's Holiday Message with a promotion to encourage alumni…

Siena College Athletic Fund Raiser

Siena College Athletics Fund Raiser In addition to it's stellar academic programs, Siena College also has an extremely strong collegiate athletics program. Hoping to capitalize on one of it's strongest seasons ever, they wanted to encourage it's alumni and fans to help Siena continue it's winning legacy. I helped conceptualize an Email campaign, created the…

Siena College Power the Bus

Siena College "Power the Bus" Email Campaign Siena College needed a clever way to encourage the Senior class to raise money for it's donation back to the school - a new bus to replace the outdated transportation they had in place. To encourage them to participate, contests were created and prizes awarded for several categories.…

Siena College Annual Fund Raiser

Siena College Annual Fundraiser "Open Doors" Email Campaign Siena College provides financial aid to over 90% of its students, largely through generous donations of philanthropists and alumni who want to give back. The annual fund raising initiatives are the primary source of these fund raising efforts, so it's important to provide a clear message and…

Siena College Holiday Greeting

Siena College Annual Holiday Greeting from the President The mascot for Siena College is "Bernie" the St. Bernard - a well known and beloved figure at games, and an integral part of their branding. Because of his notoriety, Siena College wanted to utilize his likeness in an animated holiday greeting to be distributed to their…