Marketing Communications
The most important aspect of a solid corporate communications plan is its branding strategy. How a business or organization is perceived by the media, it’s competitors, potential clients and to the general public is the backbone of any marketing communications that are produced.
I have developed successful marketing strategies for all facets of corporate communications, including: Fortune 500 Corporations, Medium-sized and Small Businesses, Not-For-Profit Organizations, Law Firms, Supermarket Chains, Banks and Lending Institutions, Universities and Colleges, and more.
Please feel free to explore just a small sampling of the many successful marketing and branding strategies and campaigns I’ve had the pleasure of developing.
Corporate Communications
Branding, Advertising and Marketing Campaigns
Corporate Communications
Corporate Communications for businesses large and small begins with a solid marketing strategy. Not only is the branding established and reinforced, the messaging should always clearly represent the corporate values, such as:
- Develop and create messaging that explains who the company is
- Establish and reinforce the reputation and credibility of the company
- Foster and maintain and emotional connection to the its audience
- Promote and encourage customer loyalty
- Intrigue and motivate the audience to take actionable response
Logo Design
Logo Design, Iconography, Typography
Corporate Logo Design
A corporate logo is the first and one of the most important pieces of the puzzle. In addition to being recognizable at a glance, it needs to quickly and effectively represent the tone and “attitude” of the company, organization or event.
A good logo design should also establish the color palette, fonts and graphic style that sets the tone and withstands any changes in trends and styles.
Whether it’s created for a large corporation or a small business, a logo must convey a positive interpretation of the company, and clearly define who they are and what they represent.
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