Siena College “Power the Bus” Email Campaign

Siena College needed a clever way to encourage the Senior class to raise money for it’s donation back to the school – a new bus to replace the outdated transportation they had in place.

To encourage them to participate, contests were created and prizes awarded for several categories. In addition, T-shirts and other items were offered as incentives for students, faculty and alumni to purchase, with the proceeds going toward the purchase of a new bus.

For this E-Campaign, I provided creative consultation, concepts, graphics, developed the emailer and landing page for final distribution of the Email campaign.

Below is a screen capture of the final Email blast:

Siena College Emailer

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