Siena College Annual Fundraiser and Holiday Greeting from the President
Each year Siena College provides scholarships to help those who would otherwise not be able to afford tuition, to enjoy the Siena College experience. To promote the program, their marketing communications team wanted to incorporate the President’s Holiday Message with a promotion to encourage alumni to embrace the spirit of giving during the Christmas Season.
For this project, I was responsible for the concept, creating and distributing the Email marketing message, and the landing page, as well as the final video animation that played on the landing page.
Click on the video below to review the holiday message video animation:
The addition of a video message, and by incorporating a secure online means to donate helped to make raise the revenue of this fund-raising effort an increase of over 11% from the previous year!
Below is a screenshot of the final landing page (no longer active on their web server).
