Bottoms Up

"Bottoms Up" is inspired by a I photograph I took while kayaking near Saranac Lake in the Adirondacks. It was done in oil on 24" x 12" canvas. I took continuous photos throughout the process to create the time lapse video at the bottom of the page. As you can see, I generally work in a "layered" approach…

GE Power Plant HMI User Interface

GE Power Plant HMI User Experience Design In an industry where a 1% increase in energy efficiency could save millions of dollars, developing an intuitive and customer-friendly user interface was an extremely high priority. GE Power develops some of the most sophisticated power systems in the world, and they were looking for a better user…

GE Marine Navigation UX/UI Design

GE Marine Navigation User Interface Click on images for larger view Research is Key Prior to building the User Interface and User Experience designs for GE Dynamic Positioning Systems, I needed to fully research the process and the existing systems. This required learning more about the terminology used, familiarizing myself with the equipment and navigation…

Ticona Plastics E-Campaigns

Ticona Plastics E-Campaigns When Ticona Plastics wanted to grow their business, I was selected to lead the charge in developing an online marketing program that was not only distributed across a wide range of online publications, but all data was tracked, analyzed and adjusted for optimal reach and conversions. The banner ads below represent just…

Rennselaer Entrepreneurship E-newsletter

Rensselaer Entrepreneurship E-News Rensselaer is renowned for it's academic programs, and it's encouragement of entrepreneurship for it's students and instructors. To help foster this, they developed an Entrepreneurship program, and began distributing a monthly newsletter to it's members to keep them updated on events, news items, seminars and other updates to help encourage and foster…

Siena College Holiday Fund Raiser

Siena College Annual Fundraiser and Holiday Greeting from the President Each year Siena College provides scholarships to help those who would otherwise not be able to afford tuition, to enjoy the Siena College experience. To promote the program, their marketing communications team wanted to incorporate the President's Holiday Message with a promotion to encourage alumni…

Siena College Athletic Fund Raiser

Siena College Athletics Fund Raiser In addition to it's stellar academic programs, Siena College also has an extremely strong collegiate athletics program. Hoping to capitalize on one of it's strongest seasons ever, they wanted to encourage it's alumni and fans to help Siena continue it's winning legacy. I helped conceptualize an Email campaign, created the…

Siena College Power the Bus

Siena College "Power the Bus" Email Campaign Siena College needed a clever way to encourage the Senior class to raise money for it's donation back to the school - a new bus to replace the outdated transportation they had in place. To encourage them to participate, contests were created and prizes awarded for several categories.…