Adirondack Wild Marketing Campaigns
Adirondack Wild has become one of the most prominent and influential environmental groups advocating for the Adirondack Park.
My passion for nature – and especially the Adirondack Park – gave me the insight Adirondack Wild was looking for to help them establish their presence and branding identity.
In addition to their logo design, I also established the branding specifications that is integrated into all of their print and marketing strategies. Their messaging and visualization of the ads sets the tone for each issue of the Adirondack Explorer. The full-page ads run consistently on the inside cover of every issue.
Each ad prominently displays a web link that is tracked and the results analyzed. In the first three years of the campaign, the website traffic grew from less than 50 visits per month to over 700! The marketing efforts, as well as the consistent website updates and SEO tracking has made this by far their most successful, measurable marketing efforts to date.